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Q
VENUS MEDSPA
Marketing Association Internship
I was a part of a team of 5 interns all tasked with renovating a local business's marketing initiatives. We focused on the Digital Marketing, Social Media, and Local Store/Sales Marketing. Within this period, we had workshops for brainstorming ideas that we eventually used for the future campaign.
THE COMPANY
Venus Med Spa is a Medical Spa located in the University Town Center next to University of California, Irvine. They specialize in aesthetic special treatment and skin care. They provide free consultations and offer treatments such as: Facials, Injections, Skin Tightening and etc.
WHAT WE NOTICED
Despite 1+ years of operation
LOW BRAND AWARENESS
On Social Media
LOW ENGAGEMENT
On Designs, Posts, and Brand Messaging
LACK OF CONSISTENCY
As it merged with other branches; issues with links
NO PROPER WEBSITE
OUR SOLUTIONS
Since it is located near a college
CATER TO YOUNGER AUDIENCE
Deliver luxury brand messaging to a younger audience
TRENDY, YET ELEGANT DESIGNS
For easier management and flexibility
BUILD A SEPARATE WEBSITE
People should know that it is located near campus
FOCUS ON BRAND AWARENESS
THE STRATEGY
Target Audience: Young adults (18-35), Female and Male, Living in Irvine
Persona: Active social media users and Skincare or Beauty enthusiasts
Platforms: Instagram
Content Strategy: Post min 3x a week, Collab with local influencers for UGC or branded content, place Instagram ads
Social Media Objective: Trendy engaging content that attracts new customers and increase brand awareness. Emphasis on Korean beauty trends.
THE INSTAGRAM
Before
After
Fonts. Colors, & Graphics are not consistent
Implemented consistent font and colors. There is a balance of organic and infographic content
TAKE A CLOSER LOOK!
OUR VIDEO CONTENT
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