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EXTERN
Beats by Dre, Consumer Behavior & Market Analysis
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A data‑driven case study showcasing consumer insights, strategy, and deliverables.
THE CHALLENGE

What are the key factors driving the increasing consumer interest in high‑fidelity wireless speakers, and how do evolving preferences, lifestyle changes, and audio habits influence this market?

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Context: Beats sought a clear read on demand drivers to inform whether to launch a new wireless speaker and how to position it (features, pricing tiers, target users, channels).

Two distinct
segments emerged
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Demand is multi-generational
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OUR FINDINGS
Channel strategies must be split
Messaging should
be tailored to
use-cases
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INTERACTIVE DASHBOARD
This dashboard was made on Claude.ai. It would give leadership a fast, self‑serve view of market signals (feature importance, price sensitivity, channels, and segments) to display the launch recommendation in minutes.
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THE FINAL PRESENTATION
Utilized Gamma to create the final presentation.The final presentation served as the culmination of my findings throughout the entire externship, bringing together market research, data analysis, and strategic recommendations into a single, cohesive narrative.
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